Breakthrough: C&A’s Secret Formula Rediscovered

Breakthrough: C&A’s Secret Formula Rediscovered, waar gaat het boek over?C&A was set up in Sneek in 1841 by the brothers Clemens & August Brenninkmeijer, but the real breakthrough that led to almost a century of success took place in Amsterdam 65 years later… In 1906 Clemens’s son, Bernard Joseph, discovered a surefire way to make net profits snowball.C&A was set up in Sneek in 1841 by the brothers Clemens & August Brenninkmeijer, but the real breakthrough that led to almost a century of success took place in Amsterdam 65 years later… In 1906 Clemens’s son, Bernard Joseph, discovered a surefire way to make net profits snowball. The underlying Opportunity Cost and Contribution dollars system was kept so secret, that it was eventually forgotten. Today C&A has largely returned to the less profitable pre-1906 system of planning, pricing and evaluating its assortment. This booklet reintroduces the surprisingly simple math behind Joseph Brenninkmeijer’s retail method. Successful retail founders around the world such as Mrs. B (NFM), Ingvar Kamprad (IKEA), Joe Coulombe (Trader Joe’s), Karel van Eerd (Jumbo) and Jeff Bezos (Amazon) have discussed and written about the drawbacks of conventional gross margin percentage frameworks when managing their assortments, pricing and markdowns, but didn’t know the German Opportunity Cost (manufacturing) model could be used as an alternative. This might be the first explanation of how the alternative money counting framework works in practice, was developed over generations at C&A, and how it could be implemented again in your company today. Over de auteur Ansgar John Brenninkmeijer Ansgar John Brenninkmeijer grew up in London, New York and Montreal and studied Business Administration at Erasmus University Rotterdam. He has gained experience at leading retailers such as Ahold, C&A, HEMA and IKEA in a wide range of management positions. In addition, as an entrepreneur he has set up offline stores in collaboration with eBay/Marktplaats.nl. He is a conceptual thinker who knows how to make connections between theory and practice. In 2018 he co-founded ValueMachinesFund with Hendrik Oude Nijhuis and Björn Kijl. Voorbeeldfragment Klik hier om een fragment van "Breakthrough: C&A’s Secret Formula Rediscovered" te lezen. Meer informatie ISBN 9789464378511 Editie 1 Hoofdauteur Ansgar John Brenninkmeijer Taal Engels Bindwijze Paperback / softback Releasedatum 24 maart 2023 Gewicht 85 gr Uitgever Boekengilde B.V. NUR 802 - Marketing Omvang (lxbxh) 20.2 mm x 12.8 mm x 0.6 mm Bijgewerkt op 16-09-2026, 19:04:14